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I have an extensive background in various types of development work within the public sector. A common denominator for this type of work lies within sales, as it’s about selling Scania as a whole, or selling parts of Scania. During the last ten years I’ve recruited several types of events to municipalities in Scania, all from a regional perspective.

My Helsingborg Tip:

Ever since I was a child I’ve been a huge fan of the ferry rides between Helsingborg and Elsinore. These ferry rides are both exciting and unique – one destination, two countries!

I am really happy I can utilise my experience in the meeting and events industry to help promote Helsingborg as a travel destination. My main focus is larger meetings and conferences where I work with both national and international organisations

My Helsingborg tip:

Take a refreshing walk by the sea and sense the salt in the wind – your mind and body will instantly be restored with a peaceful energy. If you have the time and energy, walk all the way up to Sofiero and enjoy the incredible gardens.

It feels both natural and fun to be working with the sales and marketing of our beautiful Helsingborg. My career thus far has been focused on sales within the tourism and travel industry. Along with sales, I will also be working to strengthen our convention and event bureau brand through several different digital channels.

My Helsingborg tip:

I grew up in Ramlösa and have wonderful childhood memories from this special place. It is best known for being the source of Ramlösa mineral water but I also love wandering around the beautiful park with all the flowers and fountains and daydreaming amongst the exquisite old houses.

After being in charge of Helsingborg Convention & Event Bureau for almost 10 years, I can say, despite the digital evolution, that the need for physical meetings between people will always exist.

My Helsingborg Tip:
Relieve everyday stress by traveling back in time. With a visit to Ebbas Fik, you will not only experience a 50’s design in every interior detail, but you can also enjoy a menu that is completely homemade.